Event Date 13 April 2016
- 13 April 2016
FOR IMMEDIATE RELEASE
THE FOUNDING MOTHER OF CAT PSYCHOLOGY ENDORSES MULTIPET INTERNATIONAL
[Moonachie, New Jersey]-Multipet International is pleased to announced their liaison with
Carole Wilbourn, better known as the “founding mother of cat psychology”. Carole has
taught thousands of people worldwide through “The Wilbourn Way” to create happy cats and
Ms. Wilbourn is most known as a trail blazer leading the evolution in feline care. In the past
40 years Carole has treated more than 13,000 cats and their guardians. In 1973 she cofounded
the first veterinary hospital in New York devoted exclusively to cats which is still in
operation, forty years later.
“We are thrilled to have Carole as an advisor and visionary for our company. The wealth of
her experience in feline behavior will be of great benefit to us. It is an honor to work with
such an icon.” Said Leslie Yellin, Executive Vice President of Multipet International. “Having
Carole’s endorsement is similar to the Good Housekeeping Seal of Approval. There is no
one more knowledgeable on feline behavior. It is like getting the endorsement of the entire
Carole has published six books on cat psychology and is a frequent expert commentator for
NBC and CBS. PBS Nature devoted a segment to Carole and her “Wilbourn Way”. Carole is
often quoted on Animal Planet for her expertise in cat behavior. In addition to a full feature
about her in National Geographic magazine she has also been featured in the New York
Times, The London Daily Mail, The Globe and Mail, New York Magazine, and Cat Fancy. The
current issue of National Geographic for kids highlights Carole and one of her cases.
MULTIPET INTERNATIONAL is the premier award-winning pet product manufacturer.
Founded in 1995 Multipet’s headquarters and design campus is located in New Jersey.
Multipet has brought happiness and joy to millions of pets through their focus on pet safety,
toy enjoyment and unique interactive designs. Learn more at http://www.multipet.com.
Contact: Leslie Yellin
265 West Commercial Avenue Moonachie, New Jersey 07074
13th April 2016
5th April 2016
2nd December 2015
18th November 2015
5th November 2015
Press Releases (6)