Shelter Shake Dog Toy SELLS OUT on QVC Televised Launch

February 1, 2017

Leslie Yellin
201-438-6600 Ext 20

Multipet International’s Jill Rappaport Shelter Shake Dog Toy completely SOLD OUT on QVC Televised Launch


[Moonachie, New Jersey] – Multipet International is thrilled to announce that their exclusive toy with the award-winning animal advocate Jill Rappaport was aired yesterday on QVC with great fanfare and enthusiasm. Jill Rappaport’s Shelter Shake dog toy sold out immediately and has thousands on back order with discussions already in place for future segments.

“Jill and her rescue dog Rubie generated so much excitement” exclaimed Leslie Yellin, EVP of Multipet International. “They not only demonstrated all of the unique features of the toy, but Jill was also able to continue her heartfelt message of supporting and helping shelters and rescue animals.”

About Multipet International

For over two decades Multipet, the premier award-winning pet product manufacturer, has brought happiness and joy to millions of pets. With their newest collaboration with Jill Rappaport, Multipet is multiplying the fun that has made them the leading toy manufacturer. Multipet is now the industry’s source for pet toys, pet care, treats, travel and other lifestyle needs.

About Jill Rappaport

As the longtime correspondent on NBC’S Today Show, her ground breaking segment “Bow to Wow™” ran for almost seven years and had a 100% adoption record! Rappaport is also the recipient of countless honors for her animal welfare work, including a four-time winner of HSUS’S coveted Genesis awards-considered the “Oscars of the animal world”, Rappaport is also an Equine Welfare Ambassador for the ASPCA. Rappaport is also the creator, host and Executive Producer of the upcoming “Rappaport to the Rescue™” weekly series, currently in development for Animal Planet. Rappaport resides on a ranch on Long Island, has four rescue dogs (featured in photo) and six horses, whom she calls her “fur angels”.